Networking builds relationships and you need these relationships if you want to grow your business…. Any time you have impressed an audience with your presentation, you’re creating an opportunity to find your next new client, sell your product or book your next speak engagement with minimal effort.

When your objective is to get paid for speaking engagements, it’s important that the buyer – event planner, association executive, etc. – sees the value in what you are offering. Because you will have no relationship with this prospect the first time you contact them, you’ll need to have some solid ammo – a pedigree – to demonstrate that you know what you’re talking about….