Where’s the beef?
If you’re using public speaking to market your business, you’ve got to offer your audience insight that that has an immediate impact.  Looking good and making people laugh has its merits, but without a content rich, problem solving, meaty presentation, you’ll be branding yourself as a funny guy rather than the “must know” [...]

For most speakers, your topics are your foot in the door of your buying audience. If you don’t do your research before picking speaking topics, you’ll spin your wheels trying to get booked for speaking gigs.