You’ve decided to take your show on the road and market yourself and your business with public speaking. You call the local Chamber of Commerce and say, “I’m here. Book me.” They can’t run a credit check to find out who you are, but they can do a Google search, and if they find nothing you won’t be getting booked. Before you kick off your public speaking initiative, it’s important that you build a solid pedigree or background portfolio that demonstrates your industry knowledge and positions you as the go-to expert in your field.