You’ve decided to take your show on the road and market yourself and your business with public speaking. You call the local Chamber of Commerce and say, “I’m here. Book me.” They can’t run a credit check to find out who you are, but they can do a Google search, and if they find nothing you won’t be getting booked. Before you kick off your public speaking initiative, it’s important that you build a solid pedigree or background portfolio that demonstrates your industry knowledge and positions you as the go-to expert in your field.

According to Mariam Otte, author of Marketing with Speaches and Seminars: Your Key to More Clients and Referrals, “The end is really the beginning. “  I couldn’t agree more.
When you’re using public speaking to market your business, the block of time after you speak is prime. Take advantage of the opportunity to really get to [...]