For most speakers, your topics are your foot in the door of your buying audience. If you don’t do your research before picking speaking topics, you’ll spin your wheels trying to get booked for speaking gigs.

According to Mariam Otte, author of Marketing with Speaches and Seminars: Your Key to More Clients and Referrals, “The end is really the beginning. “  I couldn’t agree more.
When you’re using public speaking to market your business, the block of time after you speak is prime. Take advantage of the opportunity to really get to [...]